Best Digital Marketing Classes Near Me: Find In-Person & Virtual Training

Top Digital Marketing Courses

Discover the importance of digital marketing in today's online business environment and learn about the different career paths one can explore, such as Digital Content Strategist, Social Media Manager, or Web Optimization Specialist. Learn about the variety of digital marketing classes one can enroll in and the potential salaries for various positions in the field.

Key Insights

Digital marketing is essential for virtually all businesses, encompassing fields like search, social media, email, site optimization, and more, and it requires both creative and technical skills.
Specialization in a particular area of digital marketing, such as social media marketing, can lead to careers like professional Social Media Strategists.
Digital marketing can help in growing a business by developing the right digital marketing strategy, reaching the target audience, and optimizing websites for better conversions.
Noble Desktop offers comprehensive Digital Marketing and Social Media Marketing Certificate programs that focus on equipping students with the necessary skills to run successful marketing campaigns.
Several digital marketing courses are available online, such as BrainStation's Digital Marketing Course Online, UCLA Extension's Digital Marketing course, and Bootcamp Digital's Digital Marketing Master Certification.
The salaries for digital marketing roles can vary, with positions like Digital Content Strategist, Social Media Manager, and Web Optimization Specialist being in high demand.

Learn more below

Top Bootcamp Programs That Include Digital Marketing

Learn Digital Marketing as part of a comprehensive program or bootcamp. These programs teach a variety of skills including Digital Marketing and are typically geared towards preparing you for a new career.

Docklands Media Adobe Photoshop Training - Beginner
Learn the fundamentals of Photoshop for editing images in this beginner-friendly course. Students will learn to make basic image adjustments using layers, masking, and to optimize their work for the web.
Locations:
- London
- £315
- 2 Days
- See provider
- Beginner
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Digital Marketing Topics

Google Analytics

Google Analytics is critical component of digital marketing and an essential skill for any digital marketer. Google Analytics serves as a web and marketing analytics tool that can drive insight for web and marketing optimization. With Google Analytics, you can connect data from your site to various marketing channels, including Google Ads, email campaigns, social media marketing, Google Search Console, and more.

Explore Google Analytics Classes

Google Ads

Google Ads is a digital marketing channel focused on search and display advertising through Google Search. As Google is the most commonly used search engine, Google Ads provides access for digital marketers to reach searchers at the time of their search with paid search. In addition to paid search, the Google Ads platform allows for display campaigns across the Google Display Network, which can be a powerful tool for remarketing to website visitors. Google Ads is an important part of a digital marketing strategy and leverages Google's Search and Display networks to reach potential customers.

Explore Google Ads Classes

Social Media Marketing

Social media marketing is a form of digital marketing focused on using social channels like Instagram, Facebook, and LinkedIn to prospect, engage, and convert customers. Both organic and paid strategies can be used for many social media channels. In comparison to search marketing, social media marketing allows for more visually engaging content like graphics and videos that can drive new customers, build loyalty, and grow sales. Social media marketing can be a key part of a digital marketing strategy, and it is critical to find the right channels and strategies to find the right audiences for your products or services.

Explore Social Media Marketing Classes

SEO

Search engine optimization, or SEO, is a vertical within digital marketing that involves optimizing a site to rank higher in the search engines. SEO is a purely organic strategy, making it both competitive and fruitful. In order to succeed in SEO, it is vital to find the right keywords to target and devise an SEO strategy to improve rank for those keywords. For many search-driven businesses, SEO can be a powerful long-term strategy that allows for organic and sustainable growth.

Explore SEO Classes

Email Marketing

Email marketing is an older but still relevant form of digital marketing that involves building an email list and sending regular emails to engage or drive sales from your audience. Email can be an effective channel as it is relatively low-cost, but it does require the investment in building a good email list. As part of brand-building and digital marketing, email marketing can be an inexpensive addition to your marketing strategy that you can grow over time.

Explore Email Marketing Classes

Ecommerce

Ecommerce skills can be a part of a digital marketer's toolkit if you are running or working for an eCommerce business. Ecommerce skills combine a variety of digital marketing skills, conversion rate optimization, and marketing best practices. To run a successful eCommerce business, you'll need to learn the setup, optimization, and marketing skills specifically for eCommerce.

Facebook Marketing

Facebook is a leading social media platform with over 2 billion monthly active users, making it a crucial component of digital marketing strategies for businesses worldwide. Marketers leverage its extensive user data and advertising tools to target specific demographics, engage with potential customers, and drive brand awareness and conversions.

Explore Facebook Marketing Classes

Digital Marketing Courses by School

Here are some of the top schools offering Digital Marketing training, including Noble Desktop (27 courses), Digicomp Academy (21 courses), and FLAG (15 courses).

Noble Desktop

NYC location: 185 Madison Avenue, New York, NY, 10016 US

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
Noble Desktop’s Top Digital Marketing Courses
- Digital Marketing Certificate
  - 120 Hours
  - $3,995
  In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.
- Digital Marketing Strategies Bootcamp
  - 12 Hours
  - $650
  In this digital marketing course, students will learn to think holistically about digital marketing and develop a successful strategy. Participants will learn the core concepts of digital marketing like audience targeting, positioning, overall strategy, and various marketing techniques. Topics include digital marketing strategy, website optimization, email marketing, and content marketing. This course offers flexible scheduling options and a free retake for students to refresh the materials.
- SEO Bootcamp
  - 12 Hours
  - $650
  In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
- Google Analytics Bootcamp
  - 6 Hours
  - $350
  In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.
See all Noble Desktop’s Courses
General Assembly
Locations:
- Atlanta
- Austin
- Boston
- Chicago
- Dallas
- Denver
- Detroit
- Houston
- Los Angeles
- Miami
- Minneapolis
- Nashville
- NYC
- Orlando
- Phoenix
- Raleigh
- Salt Lake City
- San Diego
- San Francisco
- Seattle
- Tampa
- Toronto
- Washington, D.C.
- London
- Charlotte
- Louisville
- St. Louis
- Live Online
- Melbourne
- Sydney
- Paris
- Singapore
+ 27 more
General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
General Assembly’s Top Digital Marketing Courses
- Digital Marketing Course
  - 40 Hours
  - $4,500
  Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- Advanced Digital Marketing Bootcamp
  - 7 Hours
  - $250
  This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).
- Google Analytics Bootcamp
  - 7 Hours
  - $250
  This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.
- SEO Bootcamp
  - 5 Hours
  - $250
  This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.
See all General Assembly’s Courses
BrainStation
Locations:
- NYC
- Toronto
- Vancouver
- Live Online
BrainStation is an intensive training provider focused on teaching digital skills and offering full-time diplomas, part-time certificates, and other forms of expertise in time frames of one to twelve weeks. BrainStation believes there are different styles of learning and therefore adopts flexible learning options like Online Live, where students can learn virtually.
BrainStation’s Top Digital Marketing Courses
- Digital Marketing Certificate
  - 30 Hours
  - $3,250
  Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.
- Search Engine Marketing Certificate
  - 30 Hours
  - $3,150
  This course teaches search engine marketing using a collaborative project-based learning model. Graduates are ready to provide advanced analysis and professional campaign management. Online or on campus, students will gain the skills you need to develop and manage a search engine marketing campaign.
- Social Media Marketing Certificate
  - 21 Hours
  - $2,450
  This program in social media marketing teaches students how to take advantage of these data-driven digital marketing platforms. This course teaches principles and strategies for working with social media management platforms. Graduates also gain experience in creating real social media campaigns.
- Digital Marketing Diploma
  - 12 Weeks
  - $15,000
  In this digital marketing program, students will learn to use digital marketing tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and Google Ads to develop content, analyze data, and manage social media and search engine marketing content. Each module of this online or on-campus program culminates in a realistic real-world project. After graduation, students have access to a Career Success Program.
See all BrainStation’s Courses
Georgetown School of Continuing Studies

Washington, D.C. location: 640 Massachusetts Ave NW, Washington, DC, 20001 US

Georgetown School of Continuing Studies offers a wide range of onsite and online academic, professional development, and international programs for students and organizations. They also provide professional certificates in business and management, education, executive leadership, financing and accounting, and marketing and communications.
Georgetown’s Top Digital Marketing Courses
- Digital Marketing Strategy Bootcamp
  - 12 Weeks, 4 hr/wk
  - $4,995
  In this comprehensive digital marketing program, students will learn the skills they need to succeed in the digital age. Participants will understand the full digital marketing landscape and learn the tools they need to drive impact with digital marketing. This course blends online and on-campus learning for professionals looking to learn outside of regular work hours. This program includes career development coaching, project work, and a certificate to show prospective employers. Topics include multi-channel marketing strategies, digital tactics to business growth, measurability of digital marketing, and presentation skills.
See all Georgetown School of Continuing Studies’s Courses
Rice University Boot Camps

Houston location: 6100 Main St, Houston, TX, 77005 US

Rice University offers 12-week and 24-week programs in web development, data analytics, cybersecurity, financial technology, UX/UI, and digital marketing in Houston, Texas, and online. The bootcamps are offered through Rice University's Susanne M. Glasscock School of Continuing in partnership with Trilogy Education Services.
Rice University’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $7,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
See all Rice University Boot Camps’s Courses
UNC-Chapel Hill Boot Camps

Raleigh location: 15 E Peace St, Raleigh, NC, 27604 US

UNC-Chapel Hill offers 24-week part-time courses in web development, data analytics, or digital marketing in Chapel Hill or Raleigh, North Carolina. The bootcamps are offered through The William and Ida Friday Center for Continuing Education in partnership with Trilogy Education Services.
UNC-Chapel Hill’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $10,000
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
See all UNC-Chapel Hill Boot Camps’s Courses
University of Denver Boot Camps

Denver location: 1901 E Asbury Ave, Denver, CO, 80210 US

The University of Denver offers full-time or part-time programs in web development, data analytics, cybersecurity, and digital marketing in Denver, Colorado, and online. The bootcamps are offered through the Center for Professional Development in partnership with Trilogy Education Services.
University of Denver’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $10,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
See all University of Denver Boot Camps’s Courses
UT Austin Boot Camps

Austin location: 2405 Robert Dedman Dr, Austin, TX, 78712 US

UT Austin offers full-time and part-time courses in web development, data analytics, UX/UI, cybersecurity, and digital marketing in Austin and Houston, Texas. The bootcamps are offered through the Center for Professional Education, Texas McCombs, the School of Information, and Texas Engineering Executive Education in partnership with Trilogy Education Services.
UT Austin’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $11,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create social media campaigns and drive effective social media strategy.
See all UT Austin Boot Camps’s Courses
Columbia Engineering Boot Camps

NYC location: 500 W 120th St, New York, NY, 10027 US

Columbia Engineering offers full-time and part-time courses in web development, data analytics, cybersecurity, FinTech, and UX/UI in New York City, and online. The bootcamps are offered through Columbia Engineering in partnership with Trilogy Education Services.
Columbia Engineering’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $13,495
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
See all Columbia Engineering Boot Camps’s Courses
UCF Boot Camps

Orlando location: 1800 S Kirkman Rd, Orlando, FL, 32811 US

The University of Central Florida provides part-time and full-time courses in web development, data analytics, digital marketing, and UX/UI in Orlando and Sanford/Lake Mary, Florida. The bootcamps are offered through UCF’s Division for Continuing Education in partnership with Trilogy Education Services.
UCF’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 9 hr/wk
  - $10,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
See all UCF Boot Camps’s Courses

showing 10 of 66 schools

Digital Marketing
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Digital Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Digital Marketing courses.

corporate@nobledesktop.com (212) 226-4149

digital-marketing corporate training at Noble Desktop

Learn Digital Marketing for a New Career

Digital marketing has taken over the advertising landscape, growing quickly with ever-evolving social media. On average, companies in the U.S. spend over 25% of their revenues on marketing. Companies who spend more typically see 50% or more revenue growth year over year. Digital marketing has become an important part of a business and a driver of revenue which makes Digital marketers themselves valuable employees. There are a few specialties that Digital Marketers can specialize in: analysis, search engines, or social media.

Digital Marketing is one of the core skills needed to secure one of these positions. See the career pages for more information on required skills, tips for landing a job, typical day-to-day work, and where to find job postings.

Digital Marketer

Indeed.com Avg. Salary

$63K / year
indeed.com

Glassdoor Avg. Salary

$68K / year
glassdoor.com

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Learn about becoming a Digital Marketer
Search Manager

Indeed.com Avg. Salary

$76K / year
indeed.com

Glassdoor Avg. Salary

$114K / year
glassdoor.com

A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.
Learn about becoming a Search Manager
Web Optimization Specialist

Indeed.com Avg. Salary

$75K / year
indeed.com

Glassdoor Avg. Salary

$78K / year
glassdoor.com

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.
Learn about becoming a Web Optimization Specialist
Digital Analyst

Indeed.com Avg. Salary

$84K / year
indeed.com

Glassdoor Avg. Salary

$77K / year
glassdoor.com

Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Learn about becoming a Digital Analyst
Paid Search Manager

Indeed.com Avg. Salary

$70K / year
indeed.com

Glassdoor Avg. Salary

$99K / year
glassdoor.com

A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.
Learn about becoming a Paid Search Manager
Marketing Analyst

Indeed.com Avg. Salary

$65K / year
indeed.com

Glassdoor Avg. Salary

$80K / year
glassdoor.com

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Learn about becoming a Marketing Analyst

showing 6 of 9 career paths

Indeed salary data from January 2024

Learn more about how learning Digital Marketing can help with your career options

Learn More About Digital Marketing Courses

What is Digital Marketing?

In the modern marketplace, virtually every business that hopes to interface with customers needs to have a plan for online marketing. Digital marketing is the banner term that includes all marketing efforts online. There are many facets of digital marketing, including social media, search, email, site optimization, online reviews, and more. Regardless of whether one hopes to work in the marketing field or looking to advertise a business, it is essential to consider the unique requirements and affordances of digital marketing campaigns to reach the intended audience.

Digital marketing skills include the creative skills required to run an online marketing campaign including designing, planning, and executing things like advertisements, paid sponsorships, promotions and other advertising activities, and the technical skills required to make the most of the digital space as a tool for advertising. Building webpages, maximizing content for search engine optimization, collecting and interpreting data, and targeted advertising are all examples. Digital marketing experts often specialize in an aspect of digital marketing to maximize their ability to perform job tasks, so some students will take a lot of classes on social media marketing to become professional Social Media Strategists.

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online strategies and tactics that aim to connect with potential customers and engage them in meaningful ways. Digital marketing leverages the power of the internet to reach a global audience and can include various components such as search engine optimization (SEO) pay-per-click advertising, content marketing, social media marketing, email marketing, influencer marketing, data analytics and tracking e-commerce and online sales.

Digital marketing offers numerous advantages, including the ability to reach a vast audience, precise targeting options, real-time tracking, and the flexibility to adjust strategies based on performance. It has become an essential part of modern marketing as more and more consumers rely on digital channels for information, entertainment, and shopping.

Why Learn Digital Marketing?

Digital Marketing Verticals

There are many forms of digital marketing, and we'll walk through a couple of key verticals to understand before jumping into digital marketing. These are the major elements of the field of digital marketing, and they represent the kinds of skills someone may need to learn if they want to succeed in digital marketing campaigns.

Search Marketing

Search marketing encompasses both organic (SEO) and paid search (Google Ads). In search marketing, the objective is to show up high in the search results for a defined set of keywords. Generally, paid results will show on top, followed by organic results. Showing up high in organic results requires good SEO strategy and execution around content, technical optimization, link building, keyword research, and more.

To compete in the paid results, a Digital Marketer will need to set up a Google Ads account and bid on keywords. Search marketing is a whole field of its own in digital marketing, and it can be a great place to focus your efforts if your business is search-driven.

Social Media Marketing

Social media marketing includes online marketing through channels like Facebook, Instagram, Twitter, Tik Tok, and LinkedIn. Within social media, there are both paid and organic strategies that can be undertaken.

Building an organic following requires helpful or engaging content that users want to engage with and share. In the paid part of social media, businesses can use targeting strategies to show ads to users on the platform. This will require creating engaging ads with the right messaging to target the right users to succeed in this arena.

An effective social media marketing strategy outlines goals, target audience, content themes, posting schedules, and advertising budgets. It should be flexible to adapt to changing trends and insights.

Social media marketing can be used for various purposes, including brand awareness, lead generation, driving website traffic, increasing sales, customer support, and more. The success of a social media marketing campaign depends on understanding the audience, crafting engaging content, and continually analyzing and optimizing strategies to achieve business objectives.

There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic. Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy

Email Marketing

Email marketing has been around for a long time and remains an effective marketing channel. Building an email list is challenging, and a user will need to get creative in developing an email list, leveraging that list to promote products or services and engage with customers regularly.

Email marketing is when a business uses email to communicate and connect with their customer base. This is a form of direct marketing used to inform customers, increase brand awareness, and promote specific products and services. There are several types of marketing emails that might be considered when developing an email marketing strategy. Some common types of emails include welcome emails, email newsletters, promotional emails, lead nurturing emails or re-engagement emails, transactional emails, such as confirmation emails or password reset notices, feedback or survey emails, and milestone emails for customer birthdays or anniversaries.

Conversion Rate / Site Optimization

Once the organization figures out how to drive traffic, it needs to find ways to optimize that traffic so users have a seamless experience and the desired conversions are achieved. If the company is driving 100 visitors per day to its site and only converting one into a sale, the conversion rate is 1%. To reach 2 conversions per day, the organization would need to drive another 100 visitors (at a 1% conversion rate) or increase the conversion rate to 2%. Several strategies and techniques can be employed to improve conversion rates, including clear call-to-actions, enhanced page speed, utilization of testimonials, social proof tools, and implementation of promotional offers.

Content Marketing

Content marketing involves creating high-quality, engaging content, including text, images, and videos. For SEO purposes, having relevant and high-quality content can boost your site's SEO. High-quality content can lift the overall domain and increase backlinks, and content can also drive traffic on its own.

Aside from just SEO, content marketing can be a great way to engage with potential customers and build interest and trust. Content marketing can also educate consumers about your product so they can fully understand its value and be more likely to buy the product. For example, Drift invented the term "conversational marketing" and taught consumers about its importance, ultimately driving customer growth for their product - a conversational marketing tool.

Video Marketing

Video marketing is a digital marketing strategy that involves using videos to promote, market, or advertise products, services, or brands. It's a highly effective and engaging form of content marketing that leverages the visual and auditory appeal of videos to convey messages, tell stories, and connect with audiences. Video marketing encompasses a wide range of video types, including promotional videos, product demonstrations, explainer videos, customer testimonials, how-to guides, vlogs (video blogs), live streams, webinars, and more. Video marketing can take various forms, and it's widely used across different online platforms and channels. Videos can improve search engine optimization (SEO) efforts. Video content is often favored by search engines, and properly optimized videos can rank well in search results, driving organic traffic.

Studies have shown that people are far more likely to watch a video than read a text-based post, especially people of a younger generation. Videos are more likely to be shared on social media than other types of content. This means that a video can reach a wider audience and help build brand awareness. Studies show that video is shared 1200% more than images and text combined. Digital Marketers should be harnessing the power of that information to bring a solid video strategy into the mix.

According to KISSmetrics, videos with calls-to-action generate 380% more clicks than other CTA options like written text or buttons. With the number of digital video viewers worldwide hitting 3.1 billion, and global online video ad spending at $74 billion as of September 2021, it’s clear that video marketing is not showing any signs of slowing down.

Video marketing started in 2005 with the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform. As the technology to create quality videos gets easier, it’s become more popular with marketers. First, there was the rise of smartphone technology that made watching videos easier and more convenient. Then the pandemic boosted online media consumption by 215% in the U.S. Now, audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.

Digital Marketing Career Paths

Become a Digital Marketer

Digital marketing is a highly in-demand skill set, and learning digital marketing can help you advance yourself in a variety of career paths. Companies of all sizes use digital marketing and are looking for top talent to grow their business. Whether you are looking for work as Digital Content Strategist, a Social Media Manager, or a Web Optimization Specialist, there are a wide variety of different career paths open for digital marketing specialists.

Digital marketing is a broad field, and each part can appeal to a different type of person. For creative types, social media marketing might be more enjoyable. Those that are more analytically minded might enjoy Google Ads. Digital marketing spans across industries and can be a great career path. As digital marketing becomes an increasingly vital part of a business’ success, companies will continue to hire digital marketing specialists who can help ensure that their online marketing content is as successful and effective as possible.

Become a Better Entrepreneur

One of the biggest challenges of starting a business is generating awareness, interest, and sales, particularly when entering a crowded online marketplace. Digital marketing skills can be an excellent enabler for entrepreneurs to get their products or services out there quickly. Mastery of digital marketing can increase a new business' growth potential and the probability of success.

Through various digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing, entrepreneurs can target their marketing efforts more precisely, reducing wasteful spending and maximizing return on investment (ROI). Enhanced Brand Visibility

Digital marketing can be outsourced, but having the skills can enable someone to build the strategy based on their objectives and lead the charge early on. If one decides to hire a marketer, they’ll be equipped to guide them with a strategy and work with them more effectively. For entrepreneurs looking to increase their chances of success, digital marketing skills can be precious to learn.

Grow Your Business

Business owners or managers looking to grow a business can benefit tremendously from digital marketing skills. Growing a business requires developing the right digital marketing strategy to reach your target audience, and executing on it.

Regardless of the nature of a business, a robust online presence and digital marketing can likely benefit a business. Understanding the full breadth of digital marketing is critical to devise the most suitable plan for a person's business to flourish.

A local business might benefit from using Google My Business to improve its local search listing. An online business might benefit from search ads or social media marketing campaigns. There are many ways to leverage digital marketing for your business, with varying amounts of cost and time investments.

Digital marketing helps a business establish a strong online presence. Through techniques like search engine optimization (SEO), businesses can rank higher in search engine results pages (SERPs), making it easier for potential customers to find them when searching online. Digital marketing allows businesses to target their advertising efforts precisely. They can create highly specific ads and content to reach their ideal audience based on demographics, interests, behavior, and more. This reduces ad spend wastage and increases the chances of conversion.

Producing valuable, relevant, and engaging content helps businesses attract and retain customers. Content marketing through blogs, videos, social media, and email can position a business as an authority in its industry, driving organic traffic.

Best Ways to Learn Digital Marketing

Aspiring professionals and entrepreneurs looking to learn digital marketing have many different options available to them. Students can enroll in specialized courses teaching specific aspects of digital marketing (such as SEO practices or email marketing), courses teaching students how to use specific tools (like Google Ads or Analytics), or courses that cover the major principles of all commonly used digital marketing practices. Students are encouraged to consider their long-term goals and desires as they search for the digital marketing class that best suits their needs.

Noble Desktop offers a comprehensive Digital Marketing Certificate program that offers students a robust, career-focused education in all the major aspects of digital marketing. Students will learn how to design a digital marketing campaign, account for SEO placement, utilize Google Ads and Analytics, and work on several different social media platforms. This course will teach students the skills they need to run successful, multifaceted digital marketing campaigns. Since this is a career-focused training program, students will receive professional development support, including one-on-one mentorship sessions and portfolio-building seminars. By the end of this course, students will be prepared to embark on a new career in digital marketing.

Noble Desktop also offers a more focused Social Media Marketing Certificate program that teaches students how to run successful social media campaigns on platforms such as Facebook, TikTok and Instagram. Students will learn how to develop a following and expand a business’s reach, and they will learn how to use the unique tools offered to advertisers on each platform. They will also learn about the affordances and limitations of each platform since what works on Facebook may fail miserably on Instagram, which means that successful social media marketing experts need to be able to alter a campaign to succeed on each major platform subtly. This is also a career-focused course aimed at taking novices and teaching them how to prepare for a new career in social media marketing.

BrainStation offers a Digital Marketing Course Online that provides students with a robust digital marketing education. Students will learn the basics of digital marketing strategies and practices, including how to use Google tools to optimize their marketing campaigns for their search engines. Then, students will learn how to collect and analyze online consumer data to make more informed decisions about the direction and success of their marketing campaigns. Finally, students will learn how to use social media as a nexus point for online advertising, including how to work with influencers and other social media professionals. This course aims to provide students with a career-focused education that will prepare them for work as professional Digital Marketers.

The UCLA Extension also offers an online Digital Marketing course for students looking to learn the basics of running a digital marketing campaign. In this course, students will learn how to use social media, video and mobile platforms to create compelling and successful online marketing campaigns. In addition, they will learn how to anticipate and prepare for shifts in the digital marketplace to stay on the cutting edge of digital marketing strategies rather than playing catch-up once a new set of standards has been established. This course aims to provide students with the tools they need to build their digital marketing campaigns and understand the technologies and logics that make online marketing a unique sector of advertising.

Bootcamp Digital offers a Digital Marketing Master Certification program for students looking for an accelerated digital marketing education. Students will learn the basics of designing and running a digital marketing campaign, and they will learn how to strategize and implement changes to a campaign as it is in full swing. Students will learn how to manage digital marketing issues such as SEO and how to use tools like Google Analytics. Students will learn how to tailor campaigns to specific audiences, build targeted advertisements, and run social media marketing campaigns.

Noble Desktop has developed a Classes Near Me tool for students exploring and comparing their options for local and live online digital marketing courses.

Do I Need to Become Certified to Find a Job?

It is not always necessary to be certified in digital marketing to find a job in the field. While certifications can enhance a resume and make someone more competitive, they are not the only factor that employers consider when hiring for digital marketing roles. While certifications can demonstrate knowledge, practical experience often holds more weight. Demonstrating an ability to apply digital marketing concepts effectively through past projects, internships, freelance work, or personal endeavors can be just as valuable as certifications.

While certifications can provide credibility and knowledge, they are not the sole determinant of employability in digital marketing. A combination of practical experience, skills, networking, and a passion for continuous learning can contribute to success in finding a job in the field. It's important for prospective students to assess their own strengths, goals, and the requirements of the specific roles they're interested in to make an informed decision about pursuing certifications.

In-person or Online Training

Students interested in learning digital marketing will have a lot of decisions they have to make about what they are learning and how they plan to learn those skills. One of the key questions that students will need to answer is whether they want to learn in person at a dedicated training center or in a live online classroom from their personal workspace. Students can succeed in either learning environment, but students should consider their personal goals and learning styles when choosing a course to enroll in.

Many students find in-person learning the ideal way to pick up a complicated skill like digital marketing. Students in these courses will be paired with professional instructors with a great deal of digital marketing experience. They will learn in a dedicated classroom space designed to help ensure their success. Students will be able to ask questions and receive immediate feedback and assistance from their instructors.

They will be able to collaborate with their classmates, which can be a vital skill to learn, given how much of a team effort many digital marketing campaigns are. The drawback to these classes is that students can only receive training at facilities they can physically attend, which can limit the options available to students who don’t live near major metropolitan areas.

Live online courses aim to replicate all of the advantages of an in-person training course using distance learning technology. These classes, which are taught in private digital classrooms over applications such as Zoom, pair students with a small cohort of classmates and a live instructor who can provide them with feedback and assistance in real-time.

Students will still receive personalized, hands-on instruction from expert teachers, but they can do so from anywhere in the country. This will massively increase their options for digital marketing training. The drawback to these classes is that students will need more self-control to avoid becoming distracted or disconnected from their lessons, and they will need to maintain the hardware and software they are using to learn these skills.

Online classes offer the flexibility for an individual to learn at their own pace and eliminate the need to commute. There is a wider range of courses available on various platforms and the nature of online courses allows students to learn at their own pace. Online classes often attract participants from around the world, providing a diverse community and exposure to different perspectives. Online courses involve self-discipline to stay motivated, real-time interaction with instructors and peers may be limited and there might be technical difficulties that may not be able to be resolved immediately.

Which is Better: Live Online or Asynchronous Classes?

The decision between live online classes and asynchronous classes depends on an individual’s learning style, schedule, preferences, and individual circumstances. Both formats have their own advantages and disadvantages. An asynchronous class refers to an educational course or learning experience where students do not need to be present in real-time for lectures, discussions, or assignments.

In other words, students can access course materials, complete assignments, and engage with content at their own pace and on their own schedule. Asynchronous classes offer a flexible learning environment that accommodates students with varying schedules, time zones, and commitments.

Meanwhile, live online courses are offered over the Internet in which instructors and students interact in real-time, just like in traditional classroom settings. These courses replicate the structure and dynamics of a physical classroom by using virtual platforms and tools that allow participants to engage, discuss, and learn together at scheduled times.

Live Digital Marketing Training Near You

As the web has expanded to revolutionize virtually every industry on the planet, it has also transformed what it means to be a marketer. Whereas marketers in previous decades limited their expertise to formats such as print or broadcast ads, today marketers have virtually unlimited potential in reaching audiences with exciting products and services. Between social media, newsletters, search engines, websites, digital marketing has never been a more exciting or in-demand field to jump into.

The explosion of digital media over the past few years has created a number of exciting career paths that digital marketers can pursue. Some may choose to focus on social media, creating exciting ads and marketing campaigns for platforms such as Facebook, Instagram, TikTok, or Twitter. Others may choose to specialize in fields such as paid search and search engine optimization (SEO), which are dedicated to helping a company appear at the very top of search engine results. Other options include newsletter marketing specialists and other digital content creators. However, given the importance of digital marketing today, all of these career fields will be in high demand for the foreseeable future.

Digital Marketing Careers

Marketing specialists who choose to focus on digital media strategies have a wide variety of high-paying and fulfilling career options to choose from across the country. While studying a single digital marketing skill may not be enough to jump-start an entire career, mastering a number of different platforms and developing a professional marketing portfolio will qualify marketing professionals for a wide variety of digital marketing jobs nationwide.

Digital marketing offers a wide range of career opportunities due to its diverse and ever-evolving nature. Digital marketing managers oversee a company's online marketing efforts. They create and implement digital marketing strategies, manage budgets, supervise teams, and analyze performance metrics.

Search Engine Optimization (SEO) Specialists focus on optimizing a website's visibility in search engine results. They work on keyword research, on-page and off-page optimization, and technical SEO to improve a website's search ranking.

Content marketing managers are responsible for creating and distributing valuable and relevant content to attract and engage a target audience. They may oversee content strategy, production, and promotion.

Social Media Managers handle a company's presence on social media platforms. They create and curate content, engage with followers, run paid advertising campaigns, and analyze social media performance.

Email Marketing Specialists design and execute email marketing campaigns. They segment email lists, create compelling email content, and analyze email campaign results.

Pay-Per-Click (PPC) Specialists manage paid advertising campaigns, such as Google Ads or Facebook Ads. They create, optimize, and monitor ad campaigns to drive traffic and conversions.

Digital Analytics Managers collect and analyze data from various digital marketing channels. They provide insights and recommendations to improve marketing strategies based on data-driven insights.

Conversion Rate Optimization (CRO) Specialists focus on improving website conversions. They analyze user behavior, run A/B tests, and make changes to web pages to increase conversion rates.

Affiliate Marketing Managers oversee affiliate marketing programs. They recruit and manage affiliates who promote a company's products or services in exchange for a commission.

Digital Marketing Consultants provide expertise and guidance to businesses looking to improve their online marketing efforts. They may work independently or for marketing agencies.

E-commerce Marketing Managers E-commerce specialize in promoting and growing online retail businesses. They use various digital marketing strategies to drive traffic and sales on e-commerce platforms.

Content Writers and Copywriters create written content for websites, blogs, social media, email marketing, and more. They focus on producing engaging and persuasive content.

Video Marketing Specialists create and optimize video content for platforms like YouTube and social media. They may also develop video advertising campaigns.

Influencer Marketing Managers collaborate with influencers to promote products or services. They identify relevant influencers, negotiate partnerships, and track campaign results.

Marketing Automation Specialists implement and manage marketing automation platforms to streamline and personalize marketing campaigns and workflows.

These are just a few examples of digital marketing careers, and the field continues to evolve with new opportunities emerging as technology advances. Digital marketing professionals often need a combination of technical skills, creativity, analytical abilities, and a deep understanding of consumer behavior to excel in their roles.

Digital marketing jobs available today can be both specialized and general in nature. For example, generalist digital marketing positions are quite common across the country, and professionals in these positions can expect to earn around $55,000 to $70,000 per year. More specialized positions, such as a paid search manager or social media marketing specialist, can pay similarly well but require more specifically tailored skills. However, across all of these positions, salaries between $50,000 and $80,000 per year are fairly common, according to recent data from Indeed and Glassdoor.

In-Person Digital Marketing Classes

With a wide range of digital marketing learning options available today, it can be difficult for students to choose the ideal course for their learning goals. To help in this process, Noble Desktop offers a tool that allows learners to search and compare digital marketing classes available in their area, as well as live online. This way, you can be sure that you have considered all of the options to aid you in your learning journey.

In-person classes offer benefits for some learners due to their emphasis on a more traditional classroom environment. Availability of these classes varies by region and city, but some of the largest providers nationwide include General Assembly and Ledet Training. Both of these providers offer in-person classes on some of the most important digital marketing topics today, from Ledet Training’s classes on paid search and social media marketing to General Assembly’s classes on SEO and Google Analytics.

Virtual Digital Marketing Classes

Virtual courses can also be an excellent alternative for learners looking to master digital marketing. In addition to offering the same high-quality instruction one would typically associate with an in-person course, virtual courses also allow learners to complete lessons and assignments from the comfort of their home or office. As a result, these classes are the perfect choice for learners who prize a flexible educational option in mastering digital marketing.

As a leading provider of tech education for over three decades, Noble Desktop is proud to offer virtual digital marketing courses perfect for jump-starting or enhancing your marketing career. While there are many classes on offer, the highlight of these programs include the Digital Marketing Certificate,SEO Bootcamp, Google Analytics Bootcamp, and Social Media Marketing Bootcamp, which cover digital marketing skills in a comprehensive, career-boosting format.

Noble Desktop’s affiliates also host excellent digital marketing classes. For example, NYIM’s virtual digital marketing classes include an SEO Mastery Certification program, while Career Centers’ digital marketing class offerings feature bootcamps covering Google Ads and Google Analytics, among other topics.

Digital Marketing Bootcamps

While there are many ways to learn digital marketing today, only a select few truly prepare learners to jump-start a digital marketing career. These courses are commonly referred to as digital marketing bootcamps, and give learners access to dozens or hundreds of hours of intensive instruction. While the time commitment needed to complete these courses is quite high, the payoff is more than worth it. In fact, some of the country’s most immersive digital marketing bootcamps can even take the place of an equivalent college degree on a job seeker’s resume.

For professionals across the country, digital marketing bootcamps are available in both in-person and online formats. On the online front, Noble Desktop’s 60-hour Digital Marketing Certificate program offers intensive and comprehensive instruction in everything from SEO and social media to broad digital marketing strategies that will help learners find success. Other options include bootcamps offered by providers such as Thinkful and BrainStation, which range in length from 30 hours to six months of intensive instruction.

Corporate & Onsite Digital Marketing Classes

Noble Desktop is also proud to offer onsite and virtual digital marketing corporate training solutions to companies of all sizes. In addition to these opportunities, employees can also purchase group vouchers for their teams to attend Noble Desktop’s digital marketing classes at a substantial discount. Please contact Noble Desktop for more about these training opportunities.

Corporate marketing is a comprehensive promotion of a company's products or services. It focuses primarily on building a strong brand image and strengthening customer relationships. The main purpose of this corporate marketing concept is to satisfy customers, connect them to products, and make them fans of the brand. This is all done by highlighting the unique and powerful characteristics of a company.

Which Digital Marketing Class is Right for Me?

You have several options when it comes to learning Digital Marketing, so we’ve chosen 221 of the best courses from the top 66 training providers to help you make your decision. But even so, with the variety of considerations including cost, duration, course format, starting level, and more, choosing the perfect course still isn’t that easy.

Here are the key questions you should ask yourself before enrolling in a Digital Marketing course. We hope you’ll find the best option based on your learning preferences and goals.

What level should I start at?

Enrolling in the right skill level is pivotal. Skipping over prerequisites can leave you confused, while choosing a course too easy will waste your time and tuition dollars.

Beginner Courses

If you’re new to Digital Marketing, there’s no need to fear. We’ve found 181 beginner courses, with costs ranging from $62 to $30,000. The top options open to beginners include:

Digital Marketing Course @ General Assembly ($4,500 | 40 Hours)
In 31 locations or live online
Social Media Bootcamp @ General Assembly ($375 | 12 Hours)
In 31 locations or live online
Google Analytics Bootcamp @ General Assembly ($250 | 7 Hours)
In 31 locations or live online
SEO Bootcamp @ General Assembly ($250 | 5 Hours)
In 31 locations or live online
Digital Marketing Certificate @ BrainStation ($3,250 | 30 Hours)
In NYC, Toronto, and Vancouver or live online

Note that beginner courses still typically assume basic proficiency with computers.

Intermediate & Advanced Courses

Already comfortable with the basics of Digital Marketing and feel ready to move to an intermediate or advanced class? Consider the following courses which all require some prerequisite knowledge:

Advanced Digital Marketing Bootcamp @ General Assembly ($250 | 7 Hours)
In 31 locations or live online
3 Day SEO Advanced Techniques Class @ Tampa SEO Training Academy ($1,497 | 3 Days)
In Tampa or live online
SEO Level 2 @ Noble Desktop ($325 | 6 Hours)
In NYC or live online
Google Analytics Level 2 @ Noble Desktop ($325 | 6 Hours)
In NYC or live online
Google Ads Level 2 @ Noble Desktop ($325 | 6 Hours)
In NYC or live online

Which class format (in-person or live online) works best for me?

You can choose to attend Digital Marketing courses in-person or live online. Additionally, some providers like Certstaffix offer live online training with the option to use a computer lab.

In-Person

If you prefer to learn Digital Marketing face-to-face with your instructor, you have sixty-five schools to choose from:

Noble Desktop (NYC and Live Online) offers twenty-seven Digital Marketing courses with prices ranging from $325 to $3,995 and class duration ranging from 6 hours to 120 hours.
General Assembly (32 locations) offers six Digital Marketing courses with prices ranging from $250 to $4,500 and class duration ranging from 3 hours to 40 hours.
BrainStation (4 locations) offers four Digital Marketing courses with prices ranging from $2,450 to $15,000 and class duration ranging from 21 hours to 12 weeks.
Georgetown School of Continuing Studies (Washington, D.C.) offers one Digital Marketing courses with prices ranging from $4,995 and class duration ranging from 12 weeks.
Rice University Boot Camps (Houston) offers one Digital Marketing courses with prices ranging from $7,995 and class duration ranging from 18 weeks.
UNC-Chapel Hill Boot Camps (Raleigh) offers one Digital Marketing courses with prices ranging from $10,000 and class duration ranging from 18 weeks.

Please note that due to COVID-19 some providers are temporarily offering online training only. Check with each provider for the latest status on a school’s in-person reopening plans.

Live Online Training from Anywhere

Live Online training is synchronous training where participants and the instructor attend remotely. Participants learn and interact with the instructor in real-time and can ask questions and receive feedback throughout the course. Instructors can remote into students’ computers (with prior permission) to assist with class exercises and any technical issues. The courses are hands-on and interactive like in-person training.

You can attend the course from your own home or office. This option works best for those without easy access to a nearby facility, and it has become increasingly popular during COVID-19. Here are 7 of the best live online Digital Marketing classes we found:

Digital Marketing Certificate @ Noble Desktop ($3,995 | 120 Hours | beginner)
HTML Email Certificate @ Noble Desktop ($1,095 | 24 Hours | beginner)
HTML Email Bootcamp @ Noble Desktop ($650 | 12 Hours | beginner)
SEO Bootcamp @ Noble Desktop ($650 | 12 Hours | beginner)
SEO Level 1 @ Noble Desktop ($325 | 6 Hours | beginner)
SEO Level 2 @ Noble Desktop ($325 | 6 Hours | intermediate)
Google Analytics Bootcamp @ Noble Desktop ($350 | 6 Hours | beginner)

“Remote Instructor” Training

You can attend Digital Marketing courses live online and use the computer lab at Certstaffix at your option. In this “remote instructor” training, the instructor is not present in the same room as the students, but the training is still synchronous. Here are some “remote instructor” options:

Certstaffix Training: Computer labs at 48 locations
- Google Ads (Adwords) ($1,375 for 3 Days)
- Google Analytics ($1,715 for 3 Days)
- Search Engine Optimization (SEO) ($890 for 2 Days)
- Facebook Advertising ($450 for 1 Day)
- Instagram For Business ($450 for 1 Day)

When are Digital Marketing classes available?

It’s crucial to find a course that fits your schedule. For Digital Marketing training, we’ve found flexible scheduling options, including evening, weekday, and weekend courses.

Courses with multiple scheduling options include:

SEO Bootcamp @ Noble Desktop ($650 | 12 Hours | NYC or live online) is available weekdays or evenings
SEO Level 1 @ Noble Desktop ($325 | 6 Hours | NYC or live online) is available weekdays or evenings
SEO Level 2 @ Noble Desktop ($325 | 6 Hours | NYC or live online) is available weekdays or evenings
Google Analytics Bootcamp @ Noble Desktop ($350 | 6 Hours | NYC or live online) is available weekdays or evenings
Google Analytics Level 1 @ Noble Desktop ($325 | 6 Hours | NYC or live online) is available weekdays or evenings

Courses available weekdays only include:

Search Engine Optimization (SEO) @ Certstaffix Training ($890 | 2 Days | 47 locations or live online)
5 Day SEO Mastery Class @ Tampa SEO Training Academy ($2,497 | 5 Days | Tampa or live online)
2 Day SEO Essentials Class @ Tampa SEO Training Academy ($1,097 | 2 Days | Tampa or live online)
3 Day SEO Advanced Techniques Class @ Tampa SEO Training Academy ($1,497 | 3 Days | Tampa or live online)
SEO Introduction @ CTS Training ($329 | 1 Day | Chicago )

Courses available evenings only include:

Search Engine Marketing Certificate @ BrainStation ($3,150 | 30 Hours | NYC, Toronto or live online)
Marketing with Google Ads @ UCLA Extension ($455 | 6 Weeks | Los Angeles )
Social Media Marketing Certificate @ BrainStation ($2,450 | 21 Hours | NYC, Toronto or live online)
Social Media Marketing @ UCLA Extension ($455 | 5 Weeks | Los Angeles )

Courses available weekends only include:

SEO 2 - Search Engine Optimization: Intermediate Bay Area Video Coalition ($315 | 7 Hours | San Francisco )
Google Ads Part 1 CTS Training (Chicago )
Google Ads Part 2 CTS Training (Chicago )
Google Ads: Introduction Bay Area Video Coalition ($315 | 7 Hours | San Francisco )
Web Video Production Fundamentals Emory Continuing Education ($375 | 6 Hours | Atlanta )

Full-time Courses

Also note, one course we’ve found requires a full-time commitment. This course is a “career-changer” course that may span over several months and probably requires 40 or more hours of work per week, whether in the classroom or out-of-class assignments and projects. Courses like these typically require a large financial commitment, although many provide payment plans and financing options.

Digital Marketing Diploma @ BrainStation, spanning over 12 Weeks for $15,000

Due to changing schedules and uncertainty during COVID-19, we recommend that prospective students confirm course availability directly with the school.

What should I learn in Digital Marketing?

With Digital Marketing encompassing so many verticals and subtopics, it could be challenging to find what you’re looking for. We’ll help you break down the subcategories and related topics (see the Digital Marketing topics section) to focus directly on one of the subcategories.

When learning Digital Marketing, you can attend a course or program that dives comprehensively into Digital Marketing, provides a brief introduction into Digital Marketing, or focuses on a particular topic, including Google Analytics, Google Ads, or Social Media Marketing.

Comprehensive Digital Marketing Classes

If you’re committed to learning Digital Marketing comprehensively, we’ve found several courses that can help you achieve that goal.

Digital Marketing Course @ General Assembly
This course takes place over 40 Hours and is available weekdays or evenings.
Digital Marketing Certificate @ BrainStation
This course takes place over 30 Hours, has job support services, and is available weekdays, evenings, or weekends.
Digital Marketing Certificate @ Noble Desktop
This course takes place over 120 Hours and is available weekdays or evenings.
Digital Marketing Workshop @ Boot Camp Digital
This course takes place over 4 Days and is available weekdays.
Digital Marketing Strategy Bootcamp @ Georgetown School of Continuing Studies
This course takes place over 12 Weeks, has job support services, and is available weekends.
Digital Marketing Certificate @ Emory Continuing Education
This course takes place over 78 Hours.
Online Advertising & Marketing Course @ Ilas
This course takes place over 11 Months.
Search Engine Marketing Specialist @ FLAG
This course takes place over 72 Hours.

Focus on a Specific Subtopic within Digital Marketing

Within Digital Marketing, you can focus your learning on a specific topic, including Google Analytics, Google Ads, Social Media Marketing, SEO, and Email Marketing. Each one of these topics will directly enhance, supplement, or support your learning in Digital Marketing. To see how each topic relates to Digital Marketing and to focus your learning on any subcategory, see the subtopics section above.

For a quick overview, here are some popular classes:

Learn Google Analytics with Google Analytics @ Certstaffix Training.
The course costs $1,715 and is available live online with computer lab access in 48 locations.
Learn Google Ads with Google Ads (Adwords) @ Certstaffix Training.
The course costs $1,375 and is available live online with computer lab access in 48 locations.
Learn Social Media Marketing with Social Media Bootcamp @ General Assembly.
The course costs $375 and is available in 31 locations or live online.
Learn SEO with Search Engine Marketing Certificate @ BrainStation.
The course costs $3,150 and is available in NYC, Toronto or live online.
Learn Email Marketing with HTML Email Certificate @ Noble Desktop.
The course costs $1,095 and is available in NYC or live online.
Learn Ecommerce with Science-Based Sales @ Prehired.
The course costs $30,000 and is available in or live online.
Learn Facebook Marketing with Facebook Advertising @ Certstaffix Training.
The course costs $450 and is available live online with computer lab access in 48 locations.

What type of course is right for me?

When learning Digital Marketing, there are a variety of learning goals you can achieve, including learning Digital Marketing comprehensively, gaining a broad introduction to Digital Marketing, getting started, adding to existing skills, or embarking on a new career path.

To find the perfect fit for you, it’s important to determine what your training goals are. Here is a breakdown of the variety of courses and learners.

Comprehensive Learner

For those who are committed to comprehensively understand Digital Marketing and ready to spend 6 hours to 11 months to master Digital Marketing, these classes will help achieve that goal. With prices ranging from $350 to $4,995, there is a financial commitment, but learning these skills can have a tremendous impact on job performance and earnings potential.

Search Engine Marketing Certificate @ BrainStation ($3,150 | 30 Hours) available in NYC, Toronto or live online
5 Day SEO Mastery Class @ Tampa SEO Training Academy ($2,497 | 5 Days) available in Tampa or live online
SEO Bootcamp @ Noble Desktop ($650 | 12 Hours) available in NYC or live online
Google Analytics @ Certstaffix Training ($1,715 | 3 Days) available live online with computer lab access in 48 locations
Google Adwords 501 - Google Adwords and Analytics Bootcamp @ Ledet Training ($1,799 | 4 Days) available in Atlanta, Washington, D.C. or live online
Google Analytics Bootcamp @ Noble Desktop ($350 | 6 Hours) available in NYC or live online

Explorer

Learning Digital Marketing comprehensively can be a large financial and time commitment. If you’re not committed quite yet, or just want to learn about the field or subject, these courses can give you a high-level overview to help inform larger decisions. Note that most of these courses tend to be broader and less hands-on.

Search engine optimization (SEO): technical basics @ B.itmap Akademie ($599 | 1 Day) available in Cologne or live online

Committed to Getting Started

If you know you need to get started in Digital Marketing but you’re not quite committed to learning it comprehensively, these courses will get you started with hands-on skills you can use right away. Many schools offer the ability to continue learning with intermediate-to-advanced courses, and some offer package discounts. All these courses are open to beginners.

Social Media Bootcamp @ General Assembly ($375 | 12 Hours) available in 31 locations or live online
Google Analytics Bootcamp @ General Assembly ($250 | 7 Hours) available in 31 locations or live online
SEO Bootcamp @ General Assembly ($250 | 5 Hours) available in 31 locations or live online
Search Engine Optimization (SEO) @ Certstaffix Training ($890 | 2 Days) available live online with computer lab access in 48 locations
Facebook Advertising @ Certstaffix Training ($450 | 1 Day) available live online with computer lab access in 48 locations
Instagram For Business @ Certstaffix Training ($450 | 1 Day) available live online with computer lab access in 48 locations

Skill-Advancer

For those with some familiarity with Digital Marketing looking to advance or add to their skills, these courses provide those with experience the perfect opportunity to skill-up. All these courses require prerequisite knowledge, and we’ve included a brief note for many of them, but you should check with the school for more details on the entry requirements.

Advanced Digital Marketing Bootcamp @ General Assembly ($250 | 7 Hours) available in 31 locations or live online
3 Day SEO Advanced Techniques Class @ Tampa SEO Training Academy ($1,497 | 3 Days) available in Tampa or live online
SEO Level 2 @ Noble Desktop ($325 | 6 Hours) available in NYC or live online
Google Analytics Level 2 @ Noble Desktop ($325 | 6 Hours) available in NYC or live online
Google Ads Level 2 @ Noble Desktop ($325 | 6 Hours) available in NYC or live online
Google Ads Part 2 @ CTS Training available in Chicago
Prereq note: Participants should be familiar with the fundamentals of Google Ads covered in Google Ads Part 1.

Career Changer

You’re not only committed to learning Digital Marketing comprehensively, but you’re hoping and ready to break into a new career. While securing a new career is not guaranteed, these courses provide in-depth training in Digital Marketing. Many offer job support and some offer a money-back guarantee. Job support typically includes resume writing, help with job applications, portfolio building, and career counseling, but the services vary by provider.

Applications are typically required and many also require remote prework to build essential concepts before the more intensive “live” training. And due to the steep prices (some courses as high as $30,000) many programs provide financing options. See financing notes below but always be sure to confirm with the school and read the terms and conditions. Not all applicants are admitted and approved for financing.

Here are several “career-changer” programs. All the programs include career services (see the provider’s website for details on what is included).

Social Media Marketing Certificate @ Noble Desktop ($2,495 | 72 Hours) available in NYC or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions). Financing is also available: Students can finance their tuition with installment plans. See terms and conditions.
Science-Based Sales @ Prehired ($30,000 | 12 Weeks) available in or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions).
Web Designer Ecommerce @ Microsales (10 Months) available in Sicily or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions).
Digital Marketing Diploma @ BrainStation ($15,000 | 12 Weeks) available in Toronto, Vancouver or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions). Financing is also available: Payment plans are available
Digital Marketing Immersion @ Thinkful ($7,500 | 6 Weeks) available in or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions).
Digital Marketing Flex @ Thinkful ($4,500 | 3 Months) available in or live online
The course provides job support and comes with a money-back guarantee (see the school’s website for terms and conditions).

Will learning Digital Marketing help me get a job?

Digital Marketing is an in-demand subset of marketing that is essential for a variety of career paths. Here are some popular positions listing Digital Marketing as a skill and the average salaries in the United States according to Indeed as of January 2024.

Digital Analyst: $84K annual salary
Search Manager: $76K annual salary
Web Optimization Specialist: $75K annual salary
Marketing Manager: $74K annual salary
Digital Strategist: $71K annual salary
Paid Search Manager: $70K annual salary
Marketing Analyst: $65K annual salary
Digital Marketer: $63K annual salary
Social Media Strategist: $62K annual salary

See the careers section for more information about the top related careers and the salaries by location, and visit the career pages for detail on skill requirements, day-to-day work, compensation, tips, and more.

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Top Digital Marketing Courses

Digital Marketing Certificate Learn The Skills Guarantee™

BrainStation Digital Marketing Certificate

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Key Insights

Top Bootcamp Programs That Include Digital Marketing

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Digital Marketing Topics

Google Analytics

Google Ads

Social Media Marketing

SEO

Email Marketing

Ecommerce

Facebook Marketing

Digital Marketing Courses by School

Noble Desktop

Noble Desktop’s Top Digital Marketing Courses

General Assembly

General Assembly’s Top Digital Marketing Courses

Advanced Digital Marketing Bootcamp

Google Analytics Bootcamp

SEO Bootcamp

BrainStation

BrainStation’s Top Digital Marketing Courses

Digital Marketing Certificate

Search Engine Marketing Certificate

Social Media Marketing Certificate

Digital Marketing Diploma

Georgetown School of Continuing Studies

Georgetown’s Top Digital Marketing Courses

Rice University Boot Camps

Rice University’s Top Digital Marketing Courses

UNC-Chapel Hill Boot Camps

UNC-Chapel Hill’s Top Digital Marketing Courses

University of Denver Boot Camps

University of Denver’s Top Digital Marketing Courses

UT Austin Boot Camps

UT Austin’s Top Digital Marketing Courses

Columbia Engineering Boot Camps

Columbia Engineering’s Top Digital Marketing Courses

UCF Boot Camps

UCF’s Top Digital Marketing Courses

Digital Marketing Corporate & Onsite Training Noble Desktop

Digital Marketing Training Map & Top Locations

159 Courses Available Live Online

44 Courses Available in NYC

30 Courses Available in San Francisco

27 Courses Available in Los Angeles

24 Courses Available in Chicago

21 Courses Available in San Diego

21 Courses Available in Houston

20 Courses Available in Washington, D.C.

16 Courses Available in Tampa

16 Courses Available in Denver

15 Courses Available in Seattle

15 Courses Available in Phoenix

15 Courses Available in Boston

15 Courses Available in Atlanta

14 Courses Available in Orlando

14 Courses Available in Austin

13 Courses Available in St. Louis

13 Courses Available in Minneapolis

13 Courses Available in Detroit

13 Courses Available in Dallas

13 Courses Available in Charlotte

11 Courses Available in Baltimore

9 Courses Available in NJ

8 Courses Available in Virginia

8 Courses Available in Philadelphia

8 Courses Available in Miami

1 Course Available in Las Vegas

Learn Digital Marketing for a New Career

Digital Marketing
Corporate & Onsite Training